Hughes & Stuart Marketing

Making Money On The Internet - The Roadrunner Way!

2009-03-19T16:18:00.000-07:00

At Hughes & Stuart Marketing, we are always looking for new ways to make you more money. It’s what we do and we’re proud of that! And let’s face it, with millions of people surfing the Internet every single day, online marketing is no longer the wave of the future; it is the future. In fact, online marketing is so powerful that without it, your customers may not even know you are out there. But the great news is, we can help them find you!Did you know that with Search Engine Maximization (SEM) we can track the locations of the people who are searching for your products, how they got to your website, how long they were on your site and what they looked at when they were on there?

It is a little unnerving to think about what the internet is able to track now with modern technology. But the best part is that we are able to tap into this technology and use it to help get you more customers and build your “online reputation.” By tracking your website with your SEM campaign, we can help you better identify your target customers and connect them to you.Online marketing has become quite a sophisticated process, and one where our expertise can help you grow your business.

The online market is a very competitive place and what we are now offering is a way to stand out from the internet clutter and get your products seen online by potential new customers. That’s modern technology at its finest!It seems complicated, but it is actually quite simple. In the most basic terms possible, we buy the publicity through an online auction system. And although the concept is extremely simple, it takes a lot of time and extensive knowledge of how the bidding operates in order to maximize your ads and attract new customers to your site.
Melanie Goetz, Author Roadrunner Marketing

Give It Away!

2009-03-19T16:10:00.000-07:00

Today’s consumer likes to get something for free before they commit to any relationship. If you are a self-published author, that means posting excerpts from your book. Or you might give unpublished articles away for free to be downloaded when people register on your website.
For the small business that sells products on their website, offer a free e-mail newsletter or report on your home page. For example, the real estate agent could offer a free article such as: “What Are the Ten Biggest Mistakes Home Buyers Make?”
What can you offer people for free that they would find valuable? What is it that your customer would want to know that relates to you getting more sales or that job you’ve been wanting?
Fill in the end of the headline and you’re making the first step to giving something away for free. It’s how to build relationships that get sales. You’ve got to give to get in this consumer driven world.

Here are a few starting headlines to articles you could provide:

Five Easy Ways to:
Seven Great Reasons to Hire (your name):

Seven Tips to Avoid:
How to Make Thousands of Dollars by:

Learn the 5 Biggest Mistakes People Make When They:

You get the idea. Have fun with this. Come up with your own article and post it to your website. Don’t have a website – blog it in your community paper, your favorite internet communities and get it out there. The energy will be rewarding.

Get Out There & Beep The Competition

Melanie Goetz, Author Roadrunner Marketing (Amazon 2009)

Get Your Story Out First - It's The One We Remember

2007-07-21T19:05:00.000-07:00

Whether you are a self publisher, manufacturer or service provider; tell your story first. It's the marketing way. The first person out there with the story, is the one we believe. Don't think so? Pick up the newspaper - ever read the retractions? That's where they say 'ooops' we got that one wrong. Of course you don't. That because once you've read the story on the front page - it's over.

Then there is the friend in the corner office that tells you, "did you hear that such and such did such and such?" Once you hear the first story, especially if it is an interesting one, is the one you remember. Any change to the story by the 'such and such' is considered defensive at best. You've moved on . End of story.

Or maybe you've served on a jury and the judge strikes the prosecutors statement from the record after you've already heard it. The statement not only is told first, but then it gets a second round of attention when it is retracted. The human brain cannot retract or delete like a computer. Once it's heard, it's stored. Guilty as charged.

The idea of the first story told is the one that sticks, is reality. The same is true when it comes to the public relations of your company, products, services or maybe your own identity.

So get out there - be first with your story!

BuzzCreator http://www.hughesstuart.com/