Get Your Story Out First - It's The One We Remember

Whether you are a self publisher, manufacturer or service provider; tell your story first. It's the marketing way. The first person out there with the story, is the one we believe. Don't think so? Pick up the newspaper - ever read the retractions? That's where they say 'ooops' we got that one wrong. Of course you don't. That because once you've read the story on the front page - it's over.

Then there is the friend in the corner office that tells you, "did you hear that such and such did such and such?" Once you hear the first story, especially if it is an interesting one, is the one you remember. Any change to the story by the 'such and such' is considered defensive at best. You've moved on . End of story.

Or maybe you've served on a jury and the judge strikes the prosecutors statement from the record after you've already heard it. The statement not only is told first, but then it gets a second round of attention when it is retracted. The human brain cannot retract or delete like a computer. Once it's heard, it's stored. Guilty as charged.

The idea of the first story told is the one that sticks, is reality. The same is true when it comes to the public relations of your company, products, services or maybe your own identity.

So get out there - be first with your story!

BuzzCreator http://www.hughesstuart.com/